For finding the best freelance digital marketing expert in Malappuram, focus on professionals with specific expertise in building online visibility for businesses through SEO, PPC (Pay-Per-Click) advertising, social media management, email marketing, and content marketing strategies. 

Here’s how to approach your search:

1. **Local Network & Social Media**: Start by exploring LinkedIn profiles, particularly those with recommendations from other businesses in Malappuram or nearby regions. Social media platforms like Instagram or Facebook also host business pages where you can assess their portfolio and client engagement.

2. **Freelance Platforms**: Websites like Upwork, Fiverr, and Freelancer allow you to filter candidates by location, rating, and expertise. Check for verified reviews, portfolios, and previous project successes in your industry.

3. **Specialized Skill Sets**: Look for freelancers who have experience with the latest digital tools like Google Analytics, SEMrush, Hootsuite, and Facebook Ads Manager. This indicates they stay updated with digital marketing trends, which can be crucial for your project’s success.

4. **Results-Oriented Approach**: Choose candidates who can demonstrate measurable outcomes from their past projects, such as increased traffic, improved search rankings, or higher engagement rates on social media.

5. **Consultations and Customized Proposals**: Many freelancers offer free initial consultations, where you can discuss your goals. Ask for a customized proposal or strategy outline to see how they plan to approach your project.

Selecting a highly-rated expert who fits your business needs can help you boost your online presence effectively while tailoring strategies to your target audience in Malappuram and beyond.